Knowledge of the business and their people, integration of the business and the information systems of Grupo Nutresa, strengthening the service culture and optimizing logistics and commercial processes in all chains.
Product portfolios’ optimization, ensuring the appropriate offer to consumers with relevant profitability.
Definition and strategic alignment of brands roadmap.
Focus on competitiveness and productivity projects.
Implementation of the strategic visions of the leading brands.
Development of digital platforms according to consumer needs and business capabilities.
Implementation of the new information system for points of sale (POS).
Continue strengthening the culture of service and optimizing logistics and commercial processes in all the chains.
Continue with the store openings, improvement in the levels of service, brand updating and design of restaurants.
Support innovation plans in the development of products ensuring sustainable growth in the number of transactions in the different brands.