Positive dynamics of the categories in which we are present, with a significant increase in the market share.
We continued to optimize our portfolio of products: fewer references (SKUs) and withdrawal of the Rica brand on the Atlantic coast.
Consolidation of the Zenú brand as category leader; Rica and Cunit as defending brands, focused on the regions of impact; Ranchera, with a value proposal supported by experiences and satisfying taste; and Pietrán, as the specialized brand in care, promoting healthy lifestyles.
Effective innovation: new easy–open–and–close Pietrán packaging, Practi sándwich Zenú and hot–dog–type sausage by Rica.
Development of the client segmentation model to strengthen our value proposal, our level of service and distribution, achieving a superior rate of satisfaction with our clients.
Adapting our operation to the challenges of the environment, optimizing the operation of our pig farms, increasing productivity in our production plants and strengthening our logistics operation.
Venezuela: flexible operations network, seeking to adapt to the changing environment.Panama: consolidation of the portfolio of brands and products, ensuring an attractive value proposal for our consumers.
Sustained growth of our categories, supported by the strength of our brands and effective innovation.
Through our value proposal, respond to consumer needs, wishes and possibilities, ensuring we maintain our market leadership.
Strengthen profitable market arrival, with timeliness, coverage, availability and efficiency, and with the right portfolio for each client.
Reduce the impact of devaluation on the cost of our raw material, strengthening our integration schemes in pork and beef supply.
Continue with different pricing strategies to mitigate the impact on profitability, due to higher costs of raw materials denominated in Dollars.
Achieve efficiencies across our operating model, adapting to consumer needs and market conditions in a timely, efficient manner.