The Biscuit Business continued its positive trend in sales in a highly competitive environment, with additional challenges due to the devaluation of the Colombian Peso against the Dollar.
We focused efforts on valued innovation, significantly improving the per–kilo price, with positive growth in market share.
Progress in our portfolio, offering a greater number of products with nutritional standards adjusted to market trends.
Business productivity was improved, mitigating the impact of the devaluation of the Colombian Peso against the Dollar.
We began production of Saltín–type salt crackers in AbiMar, in Texas, with an accelerated stabilization process, encoding in more than 50 clients, and achieving a level of sales in accordance with the business plan.
Innovation focused on improving the product mix, in line with nutritional standards required by the market.
Expansion and growth in the line of healthy snack products in the different platforms where we operate.
Improve household penetration of brands such as Ducales and Festival in Colombia and Pozuelo and Chiky in Central America.
Strengthen value proposals and portfolio segmentation, incorporating biscuits manufactured in the platforms in Chile and Peru in the rest of Grupo Nutresa’s geographies.
Strengthen innovation, productivity and efficiency in spending plans to generate valuation of the category and improvements in profitability.
Strengthen business in the United States, seeking higher growth than the markets in Central America and Colombia.