Galletas Nutresa




  • The Biscuit Business continued its positive trend in sales in a highly competitive environment, with additional challenges due to the devaluation of the Colombian Peso against the Dollar.
  • We focused efforts on valued innovation, significantly improving the per–kilo price, with positive growth in market share.
  • Progress in our portfolio, offering a greater number of products with nutritional standards adjusted to market trends.
  • Business productivity was improved, mitigating the impact of the devaluation of the Colombian Peso against the Dollar.
  • We began production of Saltín–type salt crackers in AbiMar, in Texas, with an accelerated stabilization process, encoding in more than 50 clients, and achieving a level of sales in accordance with the business plan.


  • Innovation focused on improving the product mix, in line with nutritional standards required by the market.
  • Expansion and growth in the line of healthy snack products in the different platforms where we operate.
  • Improve household penetration of brands such as Ducales and Festival in Colombia and Pozuelo and Chiky in Central America.
  • Strengthen value proposals and portfolio segmentation, incorporating biscuits manufactured in the platforms in Chile and Peru in the rest of Grupo Nutresa’s geographies.
  • Strengthen innovation, productivity and efficiency in spending plans to generate valuation of the category and improvements in profitability.
  • Strengthen business in the United States, seeking higher growth than the markets in Central America and Colombia.


Alberto Hoyos Lopera Presidente Galletas Vicepresidente Región Estratégica Norte

Alberto Hoyos Lopera


[In Nutresa since 1993/ age: 51 years old]