Challenges in sales performance are explained by:
*Isolated rainy and cold seasons, concentrated in the afternoon and on weekends, when sales of the category are usually higher.
* Some innovations with lower performance.
In the second half, we made some adjustments to the business plan that allowed us to reverse the trend, achieving better growth in sales and recovering profitability.
Maintain our market leadership.
Important progress in purging the portfolio, seeking to increase productivity in plants and improving the investment focus of portfolios.
Incorporation of 10% of refrigerators using new technology with environmentally friendly gases, that reduce energy consumption by 15%.
Execute our innovation plans more effectively, with a focus on nutrition.
Continue developing efficiency and productivity projects in production and logistics areas, in order to mitigate the additional challenges due to a devaluation that affects some of our raw materials, and those that are derived from the phenomenon of El Niño.
Continue with plans to improve client satisfaction and identify new profitable growth opportunities and territories.
Continue with the process of converting existing freezers to equipment with lower energy consumption and less environmental impact.
Maintain our efforts in building and strengthening our brands in the market.