Strategy for our first century


Strategy for our first century 1920-2020

“Our Centennial strategy aims to
double by 2020, our 2013 sales,
with a profitability between 12% and 14%
of the EBITDA margin.

2 x $5.9 trillion = $11.8 trillion

To achieve this, we offer to our consumers foods
and experiences of recognized and beloved brands,

that nourish, generate wellness and pleasure, that are distinguished
by the best value for money relation; widely available
in our strategic region, managed by talented,
innovative, committed and responsible people,
who contribute to the sustainable development”.



The mission of our Company is increasing value generation, achieving an outstanding return on investments, greater than the cost of capital employed.

In our food businesses, we always seek to improve the quality of life of the consumers and the development of our people.

We seek profitable growth with leading brands, superior service and excellent national and international distribution.

We manage our activities committed to Sustainable Development, with the best human talent, outstanding innovation and exemplary corporate behavior.

Corporate Philosophy and Performance

Autonomy with strategic coherence

Responsible corporate citizenship

Development of our people

Participation and collaborative management

Food safety

Good corporate governance

World class competitiveness



Differentiators of our business model

ico_eps01_nuestraGente Nuestra gente

Human talent is one of our most valuable assets. Our cultural platform is supported by promoting participation environments, developing skills of being and doing, awarding the people and building a brand of leadership, as well as a balanced life forthe people.

Organizational Climate at
a level of excellence:


Our brands

Our brands are leaders in the markets in which we participate; they are recognized, cherished and part of people’s daily life. They are supported by nutritional and reliable products with an excellent value for money relation.

17 Brands with sales over USD 50 Million

USD 50 millions

Our distribution network

Our wide distribution network, complemented with a differentiated offer by channels and segments, with teams of specialized staff, allows us to have our products available in the appropriate frequency and a close relationship with customers.


points of sale.