In Nutresa since 1991 / age: 60 years
The great challenge of the Southern Region Vice Presidency is to consolidate the distribution network to capitalize on the growth potential of the Grupo Nutresa brands in the markets in Peru and Ecuador, maintaining a high ability to innovate in product launches.
In Peru, our ability to have a strong presence in different categories, which, combined, generates added value and differentiation, is highlighted.
The Vice Presidency must also ensure coverage of the channels in Peru, which already reaches more than 92.000 points of sale, with a 13,5% rate of innovation, with products launched in the market in the past three years, and satisfactory performance in the market.
Our strategic focus is on innovation and strengthening the portfolio of products that provide health, pleasure and wellness to consumers, adjusting to the complexities of the new health laws and packaging markings for the market in Ecuador.