In Nutresa since 2013 / age: 53 years
The principal responsibility of the Vice Presidency for the region of Chile and Mexico is to lead the performance of these two strategic locations to achieve the goals of Grupo Nutresa, both in financial performance and best sustainability practices. We must also be alert to opportunities that may arise to acquire relevant companies in both countries and to monitor regulatory changes that may bring challenges to the Organization.
In Chile we have the dual challenge of strengthening existing brands and actively studying the introduction of new categories not yet present in this region. We also need to achieve the successful development of the new cracker line under the Kryzpo brand and mitigate the impact of exchange rates in the region on some raw materials, through price management and improved efficiencies in several areas.
In the case of Mexico, we recognize that there is a high potential for the future development of Grupo Nutresa. We want to gradually increase the scale and strength of businesses and the depth of our portfolio, being aware of the high level of competition and the opportunities that the Organization’s business model and capabilities offer.
The key priorities for the Vice Presidency in Mexico are the optimal integration in the distribution network for the Chocolate Business, the ability to capture the positive dynamics offered by the local market, successfully developing the Lucchetti pasta brand business and the local production of cold instant beverages.
Both countries offer favorable demographic, political and economic conditions, in which Grupo Nutresa expects to satisfactorily continue its profitable growth